Earlier this week, Wisconsin QB Graham Mertz dropped a video revealing his new personal logo. With name, image, and likeness laws having changed on July 1, the Badger QB has now officially released the first clothing items for his new brand.

Mertz was ready as soon as the laws changed, and released a number of pieces on a brand new website.

From cartoon Mertz’s to shirts with his own personal logo, the Wisconsin QB is attempting to cash in on new NIL laws. The site is currently live for any orders. Hear from Mertz himself on the launch of his new brand: